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“Brandon and Louis have been a pleasure to work with throughout the home
selling process. Their professionalism, accessibility, and thoroughness
made selling our house easy.”


That big red “SOLD” sign — the holy grail of real estate — putting that sign up on your property, that’s our goal as your listing agent. We know selling a home can be stressful and at times frustrating. As your listing agent we’re here to help you; we’ll help you determine how best to price and market your house to get it sold.

As your listing agent we will:

  • Conduct a comparative market analysis (CMA) to determine the true value you can get for your home.
  • Market your property with the most aggressive marketing plan in the city! iTeam’s Marketing Plan
  • Conduct open houses to showcase your home.
  • Negotiate price, contract terms and all possible deal variables with the your best interest in mind.
  • Work with you to make the selling process as smooth and painless as possible.

As your listing agent, the iTeam works for you, the seller.

Real estate is an ever–changing field with buyer’s expectations often vacillating. The reality is, selling your home isn’t always easy. But with the iTeam there with you every step of the way, we will make the process as smooth, fast and as profitable as possible.

Home Selling Process (in a nutshell)

Step 1: Initial Consultation: Before we start the “selling” process we will sit down with you and determine your wants and needs of the sale: if there is a specific timeline for the sale, how many open houses you want to do, showings by appointment only, etc. We want to make sure we’re all on the same page before we start the process.

Step 2: Determine home price: As your listing agent we will conduct a thorough comparable market analysis to determine home value and most effective listing price. It’s important to note that home value and listing price don’t always correspond: we take your needs and all extenuating circumstances into consideration when determining listing price.

Step 3: Preparing your home: Before we put your house on the market you’ll want to ensure your house is sale–ready. You want your home to be ready to show at a moment’s notice as the first 30 days a house goes on the market are the most active.

Step 4: Market your home Once the house is ready to sell and we’ve determined the listing price, we will put a “for sale sign” in your yard and start working towards that sale. We will market your home in a multitude of ways: through the internet, the MLS, fliers, post cards, newsletters and the like.

Step 5: Showings: To ensure as many potential buyers as possible are being exposed to your home we will hold as many open houses and showings (as determined in our initial consultation) as you want.

Step 6: Contract Negotiation/Acceptance: Once you get an offer on the house we will work with you to negotiate all terms until you are completely satisfied. Once you accept the offer you are officially under contract and the buyer has many tasks to complete before closing. As the seller you have only a few including:

  • Step 6a): Choose Closing Attorney and Title Company: We will help you choose a reputable closing attorney and title company to ensure your best interests are being met.
  • Step 6b): Repair any problems found during Inspection: If any issues were uncovered during the inspection we will work with you to either fix the problem or renegotiate the contract to address the issues.

Step 7: Closing: Ah, the last step. In many cases, buyers and sellers won’t even need to attend a specific event; signed paperwork can be sent to the closing agent via overnight delivery. But more often than not both buyers and sellers will be in the same room and completing their paperwork simultaneously. During the closing:

  • The property title is transferred from seller to buyer.
  • The buyer receives the keys to the property.
  • The seller receives payment for the home.
  • From the amount credited to the seller, the closing agent subtracts money to pay existing mortgage and other transaction costs.
  • Deeds, loan papers, and other documents are prepared, signed and filed with local property record offices. Usually the closing agent also completes the paperwork needed to record the loan.
  • Transfer taxes are paid and other claims settled, including closing costs, legal fees and adjustments.

Step 8: Ongoing Support: Here at the iTeam our relationship doesn’t end after closing. We provide ongoing support as long as you need it.

How fast your home sells and for how much, depends on a myriad of factors, many of which are out of your control. However, there are some things you can do to prepare your home before it goes on the market to help see that SOLD sign quickly.

Tips for a Quick Sale:

    • Repair everything

Before you put your house on the market, be sure all the little fixes are done, all those things that you’ve learned to live with over the years (e.g., peeled paint, ripped carpet, broken doorknobs, etc.). While these small repairs may seem inconsequential, if unattended, it may lead the buyer to think you’ve been negligent with some of the bigger items such as the furnace or roof. If these bigger ticket items need repairs it’s better to invest in making repairs yourself and not leaving those to the buyer, which will ultimately cost you more time and money.

    • Make your house “neutral”

Potential buyers have to be able to envision themselves in your house and to do that they need a clean slate. While you may love purple or be a tropical plant fanatic, you have to leave personal taste out of your house. To sell your home, you need to present it to be as livable to as many people as possible.

    • Create a welcoming atmosphere

First impressions are everything. As soon as someone walks in your door you want to create that feeling of “home”: a place that is clean, safe, warm and in great condition. A place they want to buy! To do so, you’ll need to remove clutter, clean thoroughly and extensively, remove all offensive orders (e.g., pet, mildew, smoke, etc.) and add some comforting scents such as cinnamon or fresh flowers.

    • Stage a “buyable” house

In addition to a clean, nice–smelling house, a house that sells is one that is staged just right. To do this you’ll want to arrange your furniture in an open, inviting way, replace heavy drapes with sheer ones, add fresh flowers and other accessories. We can help you set the stage for a buyable house.

    • Don’t forget the exterior

Curb appeal, that impression you get when you first drive by a house, is huge. Your home can be in great shape, look fantastic, smell wonderful but still not sell if the exterior is not up to snuff. Draw the buyers in with a fresh coat of paint, a pot of flowers and a well maintained yard.

Ensuring your home is priced accurately to sell isn’t always easy. What your home is worth to you and what it can fetch on the open market can be very different. It’s important to take emotions out of the pricing process. A thorough analysis of the market will help you determine the best selling price for your home. The SpringsiTeam will do our homework. There are several factors to keep in mind when studying the current market:

  • Look at past sales. The price of your home should be based on the price of sold properties in your area rather than the list price of properties now on the market — this is how we establish your home’s fair market value.
  • Do not price based on active listings. Active listings have not sold. You should be aware of your competition so you know what prices are not enticing buyers to purchase.
  • Don’t overprice and think you can reduce later. Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market. If the price is too high, that excitement never happens. Dropping the price later will not generate the same enthusiasm.
  • Think like a buyer. Your price should reflect how it compares to other sold properties of similar age, size, location and condition. Buyers will always find objections as no home is perfect. However, objections quickly disappear for the right price.

After we have personally seen your home, we will then spend the coming days putting together a fully detailed comparative market analysis. Pricing your home correctly is the single most important step in successfully selling your property, and that is why we spend an ample amount of time determining your home’s value.

© Copyright The Innovative Group 2017